I love purpose and having fun.
Dirk Minnebo - Inspiring Compass, Disruptive Thinker, Differentiation Maker.
Dirk is an engineer electronics specialised in computer networks. During 15 years he occupied sales and marketing positions with IT start-ups.
He knows nothing about traditional marketing (despite an MBA) and wants to keep it this way (because of that same MBA).
Intrigued by decision processes and customer experience he developed a method to influence both these crucial aspects of the selling process.
Today, 20 years after its introduction, his method, The Purpose Initiative, is the single methodology which is capable to predict results and satisfies both customers and sales.
Dirk is an engineer electronics specialised in computer networks. During 15 years he occupied sales and marketing positions with IT start-ups.
He knows nothing about traditional marketing (despite an MBA) and wants to keep it this way (because of that same MBA).
Intrigued by decision processes and customer experience he developed a method to influence both these crucial aspects of the selling process.
Today, 20 years after its introduction, his method, The Purpose Initiative, is the single methodology which is capable to predict results and satisfies both customers and sales.